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The importance of marketing on Facebook for influencers and brands

Instagram has grown to be the star of Facebook social media apps. But Facebook still performs well. It might not be the social network of choice for teenagers, but it can still claim dominance of the social market, with over 2.32 billion active users at the end of 2018, with Instagram having 1 billion. Nearly 66% of those Facebook users log in to their Facebook accounts daily, with Facebook claiming 1.52 billion daily active users as at the end of December 2018.

  • Facebook Ads
  • Facebook Display
  • Facebook Business

We don’t talk about Facebook influencer marketing as much as we do marketing on Instagram. But if you are targeting a demographic that uses Facebook for example maybe an older more mature audience, it makes sense that is where you focus your influencer marketing activity. And, of course, there is no shortage of influencers on Facebook.

According to the respondents to a 2018 survey by CPC Strategy, nearly 70% of them claimed they’re more likely to hear about new products, services, and events on Facebook than anywhere else. 

How effective is it, when it comes to advertising yourself or brand on Facebook? With Facebook having such a large global audience it should come as no surprise that it’s definitely worth your time and should be a key approach for any Influencer or brand trying to gain more fans, customers and followers.

The larger the audience, the more granularly advertisers can target potential prospects. Unlike traditional advertising platforms, the emphasis on paid social is on finding the right people, not finding as many people as possible. Facebook advertising can focus on a specific audience, unlike Tv and Radio which target the people watching/ listening to the programme. 

As Facebook’s user base continues to grow, the larger the potential audiences advertisers can target based on demographics, personal interests, purchasing behaviour, life events, and thousands more...

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