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04Aug

Are Tv & radio officially on their way out?

  • Tv and Radio
  • Online streaming
  • Tv watcher

Over the last decade the world has watched online platforms slowly but surely completely take over. 15 years ago Live television and radio were at the forefront of entertainment, if you wanted to watch anything or gain any relevant information they would be the places you would go. However, things have changed dramatically over the 2010s to the point now in the year 2020 the future of radio and television does not look bright. 6 out of 10 people prefer online platforms to television.

22Jul

How Powah thinks Social Media will change after lockdown

  • Socail media
  • Online world
  • Happy Influncer

Without a doubt, there will be a huge number of changes to life as we know it after lockdown is officially over. People have been starved of normal everyday things that they may have taken for granted pre lockdown. People have naturally turned to social media more because of the inability to do other things in which they enjoy. Will people use social media less after lockdown? Or will they use it more

13Jul

Lockdown and fitness influencers

  • Influencer 1
  • Influencer 2
  • Influencer 3

Lockdown has been a tough lesson for the whole world. All this free time and isolation has led naturally to a lot of self-reflection. A large majority of people have tried their hardest to better themselves during this time whether it be through losing weight or trying to become more knowledgeable through reading more books.

29Jun

Should Influencers and Brands live stream regularly?

  • Live Stream City
  • Person doing live stream
  • Dark Live Stream

Towards the end of 2016 Instagram introduced a “live feature” in which a person could broadcast a live video from their profile. It was instantly a hit with users as they were able to host live Q&As with their friends and even do joint live streams. For the average Instagram user with a normal following, live streams are just a way in having some fun with friends to maybe pass the time. However, for influencers, it holds a great open opportunity for them to directly interact with their fan base/ followers.

23Jun

How powerful is YouTube for influences?

  • Youtube creator
  • Youtbe Card
  • Soical media browse

YouTube is the second most used search engine in the world right behind Google. YouTube is not simply a website, it is a search engine. It gathers a staggering 3 billion searches per month, in comparison that is more than Bing, Yahoo, AOL and Ask.com combined! Since Google owns YouTube, video content uploaded on the platform ranks really well on Google, the number 1 search engine in the world.

10Jun

What is IGTV and how can it benefit an influencer or brand?

  • IGTV iPhone
  • IGTV Search
  • IGTV Live

IGTV is an app that can be used alone or within Instagram. It's basically Instagram's answer to YouTube in that it's designed for the mobile-optimised viewing of longer videos. Anyone can start up their own IGTV channel and share videos that are up to an hour-long. The main big difference between IGTV and Instagram Stories is the duration of the videos, IGTV can be minutes and up to an hour while stories are seconds.