Videos are everywhere, from Instagram to Vimeo, Facebook to Twitter, you couldn’t scroll for five minutes and not stumble across one, it’s no secret that video has become a staple in our everyday lives, but does this mean they are a successful edition to your social content? 

Many people assume that using videos on your social platforms is time-consuming and involves a lot of skill, but not every video needs to be professionally put together and edited, it all depends on the platform and the purpose of the video. 

Determine what type of video would positively impact your business and from there you can discover the best platform to host your video and what content would rank the most effective for you! Don't forget your social media strategy is personal to you and your brand, just because one thing works for someone else doesn't mean it’ll work for you. Be clever.

Carefully evaluate what type of videos are successful on your chosen platform, analyse the data, get the facts and you'll be heading in the right direction. Will your video be square or portrait? Will it involve a written script or just music? Will it be 1 minute long or 15 seconds long? All these variables will determine the success of your video and how it will perform online.

Social video generates 1200% more likes and shares than text and image combined, therefore making it one of the most powerful forms of online marketing you can use on your social channels or website. So to answer the question, video is crucial to the success of your brand/business’s online social presence.

Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it as text, so if your aim is to get a message across, video is the key. Client/customer testimonials work brilliantly as video content, as a business that works with a lot of high profile people, adding a testimonial in video form is so much more effective than a piece of written content. These videos enable us to showcase the amazing work we do and have achieved directly from the client themselves. This gives us credibility and validates our work leading us to future successes.

We are also avid lovers of using video across our social channels, it creates great engagement and draws in potential new business opportunities. To bring it back to basics, it allows us to gain more brand awareness and up our reach, more engagement to our post and traffic to our site ultimately leading to sales/conversions. 

Source: https://www.impactbnd.com/blog/video-content-the-importance-of-video-marketing