After discussing initial ideas with Amber, we talked through what she wanted to achieve and what the brand’s values would be, as well as her thoughts and vision for how the brand would look. Our experienced and time-efficient team went on to develop and create: brand guidelines, fitness plan based on Amber’s own workouts, promotional video content, website, downloadable PDF and workout videos. In addition, using our in-house and expert fitness knowledge, we developed a fitness plan that could be followed in the gym or at home and that suited the needs of Amber’s followers. We also created a clear social media plan which was implemented in the run-up to launch, whereby we made high-quality video content for Instagram and worked collaboratively with Amber to write captions and identify the optimal times to publish the posts. Upon launch, we handled any customer support and questions via email and on social media on Amber’s behalf. The whole process allowed Amber to have her own online fitness brand, a hugely successful launch and support her customers post-purchase without any of the headache or disruption to her busy schedule. The plan has been extremely well received and has sold worldwide. As a result of the success of the first plan, we have since successfully launched a downloadable smoothie recipe book, with more still to come.

After the successful launch of Amber’s first two plans and Smoothie E-Book, we worked with Amber to develop Active with Amber VIP; a subscription model that offers members a brand new fitness plan every month, including a downloadable guide, audio running workouts, videos and nutrition guidance and healthy recipes.Active with Amber VIP has created a platform that allows Amber’s followers to continue their fitness journey beyond the initial 4-week plans and progress every month while creating a new addition to the Active with Amber product matrix and an additional revenue stream.

- Amber Turner