After discussing initial ideas with Georgia and her team, we talked through what she wanted to achieve and what the brand’s values would be, as well as her thoughts and vision for how the brand would look. Our experienced and time-efficient team went on develop and create: brand guidelines, fitness plan based on Georgia’s own workouts and love of mediation and practising gratitude, promotional video content, website, downloadable PDF and workout videos. In addition, using our in-house and expert fitness knowledge, we developed a health and well-being plan that could be followed without the need for any equipment and that could help Georgia’s fans and followers get great results for mind and body. We also created a clear social media plan which was implemented in the run-up to launch, whereby we made high-quality video content for Instagram and worked collaboratively with Georgia and her team to write captions and identify the optimal times to publish the posts. Upon launch, we handled any customer support and questions via email and Georgia’s behalf. The whole process allowed Georgia to have her own online fitness brand, a successful launch and support her customers post-purchase without any disruption to her busy schedule.