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  • Lucy Spraggan Cover Image
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WE POWAH LUCY SPRAGGAN

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Musician Lucy Spraggan, first appeared on our TV screens back in 2012 when she auditioned for the X-Factor with her iconic song Last Night. Since then, the singer-songwriter has gone on to have over 500,000 monthly listeners on Spotify alone and has recently released her sixth album Choices. 

In 2019 Lucy decided to make some serious changes to her lifestyle, including starting to exercise and going sober. This has resulted in her losing over 3 stone in weight, becoming stronger and super fit! Since then, via her social media platforms, she has inspired thousands of others to create a more positive relationship with alcohol, food and exercise.

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WHAT WE DID

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After discussing initial ideas with Lucy, we talked through what she wanted to achieve and what the brand’s values would be, as well as her thoughts and vision for how the brand would look and who the plan itself would help. Our experienced and time-efficient team went on to develop and create: brand guidelines, fitness plan based on Lucy’s own workouts, promotional video content, website, downloadable PDF and workout videos. In addition, using our in-house and expert fitness knowledge, we developed a fitness plan that could be followed without the need for any equipment and that suited the needs of Lucy’s followers. We also created a clear social media plan which was implemented in the run-up to launch, whereby we made high-quality video content for Instagram and worked collaboratively with Lucy to write captions and identify the optimal times to publish the posts. Upon launch, we handled any customer support and questions via email and on social media on Lucy’s behalf. The whole process allowed Lucy to have her own online fitness brand, a hugely successful launch and support her customer's post-purchase without any of the headache or disruption to her busy schedule. The plan has been extremely well received and has sold worldwide. As a result of the success of the first plan, we have since successfully launched a Lockdown Run Squad plan and a subscription product, which brings members a brand new fitness plan every single month.
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TAKE A LOOK AT LUCY'S 6 WEEK PLAN SITE

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You Don't Need This... But It Might Help

- Lucy Spraggan
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TAKE A LOOK AT LUCY'S FULLY REWIRED VIP SITE

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After the successful launch of Lucy’s 6-week plan, we worked with Lucy to develop Fully Rewired VIP; a subscription model that offers members a brand new fitness plan every month, including a downloadable guide, audio running workouts, videos and nutrition guidance and healthy recipes. Fully Rewired VIP has created a platform that allows Lucy’s followers to continue their fitness journey beyond the 6-week plan and progress every month while creating a new addition to the Fully Rewired product matrix and an additional revenue stream.
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What Lucy Says About Powah!

Working with Powah has been a complete dream. Katie is such an amazing person to create ideas and content with - she has boundless energy and the most superb work ethic. Powah is a team of likeminded individuals who have made the process of creating my dream fitness plan a completely seamless affair and I would recommend them to absolutely everyone.