After discussing initial ideas with Nathan, we talked through what he wanted to achieve and what the brand’s values would be, as well as his thoughts and vision for how the brand would look. Our experienced and time-efficient team went on to develop and create: brand guidelines, fitness plan based on Nathan's own workouts and runs, promotional video content, website, downloadable PDF and workout videos. In addition, using our in-house and expert fitness knowledge, we developed a running-based fitness plan that could be followed without the need for any equipment and that could be followed by both beginners and avid runners alike. We also created a clear social media plan which was implemented in the run-up to launch, whereby we made high-quality video content for Instagram and worked collaboratively with Nathan and his team to write captions and identify the optimal times to publish the posts.