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Is YouTube a 'MUST' for influences?

YouTube is the second most used search engine in the world right behind Google. YouTube is not simply a website, it is a search engine. It gathers a staggering 3 billion searches per month, in comparison that is more than Bing, Yahoo, AOL and combined! Since Google owns YouTube, video content uploaded on the platform ranks really well on Google, the number 1 search engine in the world.

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Did you know more video content is uploaded to the internet in a single month than network television has produced in three decades, that’s incredible. It’s estimated that by 2022, online videos will make up more than 82% of all consumer internet traffic. A large contributor to this is that individuals prefer to watch a video than to read an article. 72% of people would rather learn about a product/service by watching a video than alternatives like text or infographics. And because the video is so effective, it often gets shared by the person viewing. Did you know videos actually generate 1200% more shares than images and text combined.

YouTube isn’t the end destination of your content, it’s just the beginning. YouTube makes it extremely easy for your content to be shared with others through other channels like Instagram, Facebook, Twitter, LinkedIn, email, and other websites. YouTube is a perfect branch for any social media star, influencer, celebrity, sports personality or even small businesses trying to grow and make their brand more noticed in the world.

YouTube engagement will help you gain new fans, followers and customers. According to Brightcove, 76% of users are more likely to buy a product online after watching a video. 

YouTube’s algorithm is made to help people find the right video to answer their question, and then keep them engaged and watching.

One of the biggest reasons more influencers aren’t going over to YouTube for their business is…themselves. One survey found that 83% of marketers would increase their use of video as a strategy if it weren’t for obstacles like time, resources and budget. Something Powah specialises in is helping with this...we help in saving time and do all the hard stuff so influencers can do all the cool things! 

Looking at the amount of time people spend watching videos online along with higher conversion and engagement starting a YouTube channel should be an influencer/marketer’s top priority.

You can use YouTube to address fan and customer questions, promote your brand messages, portray yourself and much more. The reach, engagement opportunity, and conversions are there; it’s just a matter of getting started, don’t have the time or equipment to get started? Powah can provide help to any influencer and produce quality, professional-looking content throughout all social media platforms.


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