With such a vast fan base and audience, we worked with Amir to develop an exciting merchandise range that appealed to fans of all ages, before going on to build his e-commerce website and work with a partner to print, pack and ship all orders on an on demand basis. This model allowed Amir to offer a wide range of products on his website, without the overheads and human resource associated with holding stock. As part of the project our experienced and time-efficient team developed and created: brand guidelines, media pack, promotional video content , website and merchandise designs. In addition, using our in-house, expert fitness knowledge, we developed a downloadable fitness plan, healthy recipe book and motivational ebook to help Amir’s fans and followers emulate some of Amir’s training and nutrition protocols. We also created a clear social media plan which was implemented in the run up to launch, whereby we made high quality video content for Facebook, Twitter and Instagram. Upon launch we handled any customer support and questions via email and on social media on Amir’s behalf. The whole process allowed Amir to have his own online merchandise shop, fitness plan and support his customers post purchase without any of the headache or disruption to his busy schedule.