After losing an incredible 1 stone and 8lbs, and sharing her journey with her followers, we worked with Amy to develop and create her online health and fitness brand, mum.fit. After an initial meeting with Amy and her management we talked through what she wanted to achieve and what the brand’s values would be, as well as her thoughts and vision for how the brand would look. Our experienced and time-efficient team went on develop and create: brand guidelines, fitness plan based on Amy’s own fitness journey, focusing specifically on post natal exercise, promotional video content, website, downloadable PDF and workout videos. In addition, using our in-house, expert fitness knowledge, we developed a fitness plan that suited the needs of Amy’s followers and could be performed at home around busy family life. We also created a clear social media plan which was implemented in the run up to launch, whereby we made high quality video content for Facebook, Twitter and Instagram and worked collaboratively with Amy to write captions and identify the optimal times to publish the posts.Upon launch we handled any customer support and questions via email and on social media on Amy’s behalf. The whole process allowed Amy to have her own online fitness brand, a hugely successful launch and support her customers post purchase without any of the headache or disruption to her busy schedule. The plan has been extremely well received, and as a result we have gone on to create a second plan which is focused on prenatal exercise.