After many requests from Nelly’s 1.4 million Facebook followers and over 200k Instagram followers for her tips and insight into how she achieved her transformation, we worked with Nelly to bring to life her online health and fitness brand, Beyond The Warm Up. After an initial meeting with Nelly we talked through what she wanted to achieve and what the brand’s values would be, as well as her thoughts and vision for how the brand would look. Our experienced and time-efficient team went on develop and create: brand guidelines, fitness plan based on Nelly’s own workouts, promotional video content, website, downloadable PDF and workout videos. In addition, using our in-house, expert fitness knowledge, we developed a fitness plan that suited the needs of Nelly’s followers and could be performed at home or in the gym. We also created a clear social media plan which was implemented in the run up to launch, whereby we made high quality video content for Facebook, Twitter, Instagram and YouTube and worked collaboratively with Nelly to write captions and identify the optimal times to publish the posts. Upon launch we handled any customer support and questions via email and on social media on Nelly’s behalf. The whole process allowed Nelly to have her own online fitness brand, a hugely successful launch and support her customers post purchase without any of the headache or disruption to her busy schedule. The plan has been extremely well received and has sold in the UK, Europe, the US and Australia.