We worked with Wayne to bring to life his online health and fitness brand, Wayne Bridge Workouts .After an initial meeting with Wayne and his management, we talked through what he wanted to achieve and who he wanted his plans to help, as well as his vision for how the brand would look. Our experienced and time-efficient team went on develop and create: brand guidelines, fitness plan based on Wayne’s own workouts, promotional video content, website, downloadable PDF and workout videos. In addition, using our in-house, expert fitness knowledge, we developed a fitness plan that emulated Waynes’s workouts to enable his followers to be able to train like Wayne and challenge themselves both physically and mentally. We also created a clear social media plan which was implemented in the run up to launch, whereby we made high quality video content for Instagram and worked collaboratively with Wayne and his management to write captions and identify the optimal times to publish the posts. Upon launch we handled any customer support and questions via email on Wayne’s behalf. The whole process allowed Wayne to have his own online fitness brand, a successful launch and support his customers post purchase without any of the headache or disruption to his busy schedule. The plan has been extremely well received and has sold in the UK and Europe.