After discussing initial ideas with Christine, we talked through what she wanted to achieve and what the brand’s values would be, as well as her thoughts and vision for how the brand would look. Our experienced and time-efficient team went on develop and create: brand guidelines, fitness plan based on Christine’s own workouts (one gym based and one home-based plan), promotional video content, website, downloadable PDFs, nutrition guide, and workout videos. In addition, using our in-house, expert fitness knowledge, and working alongside PT Oli McCann and nutritionist Kit Chamier, we developed two fitness plans and a nutrition guide that suited the needs of Christine’s followers, We also created a clear social media plan which was implemented in the run up to launch, whereby we made high quality video content for Twitter and Instagram and worked collaboratively with Christine to write captions and identify the optimal times to publish the posts. Upon launch we handled any customer support and questions via email and on social media on Christine’s behalf. The whole process allowed Christine to have her own online fitness brand, a hugely successful launch and support her customers post purchase without any of the headache or disruption to her busy schedule.The plan has been extremely well received and has sold in the UK and Europe.