With an engaged fan base and audience, we worked with Johnny and his management to develop a downloadable, gym-based fitness plan. As part of the project our experienced and time-efficient team developed and created: brand guidelines, promotional video content, website, downloadable PDF and workout videos. We also created a clear social media plan which was implemented in the run up to launch, whereby we made high quality video content for Twitter and Instagram. Upon launch we handled any customer support and questions via email and on social media on Johnny’s behalf. The whole process allowed Johnny to have his own online e-commerce platform from which to sell his fitness plan and support his customers post purchase without any of the headache or disruption to his busy schedule. The fitness plan has been extremely well received and has sold in the UK and Europe.