Love Island runner up, Laura, regularly received questions from her followers regarding her workouts with her PT Louise, and her daily diet as well as questions around hair care, beauty and fashion, so we worked with Laura to create So-LA, a lifestyle website that encapsulated all of the aforementioned. After an initial meeting with Laura and her management, we talked through what she wanted to achieve and what the brand’s values would be, as well as her thoughts and vision for how the brand would look. Our experienced and time-efficient team went on develop and create: brand guidelines, fitness plan based on Laura’s own workouts, workout videos, a downloadable healthy e-cook book, a blog, stylish and functional cropped, slogan hoodies, promotional video content and website. We also created a clear social media plan which was implemented in the run up to the launch of each of the products available on the website, whereby we made high quality video content for Instagram and YouTube and worked collaboratively with Laura to write captions and identify the optimal times to publish the posts. Upon launch we handled any customer support and questions via email and on social media on Laura’s behalf. The whole process allowed Laura to have her own online lifestyle brand, a successful launch and support her customers post purchase without any of the headache or disruption to her busy schedule.