Typically, most brands initial thought is how can I get everyone to want to buy this product? What makes this product great and how can I make money? Although these are great questions to ask yourself from a business perspective you need to flip the switch and look at it as a consumer.
How important is the use of video content on social media to you and your brand? Should you put the time and effort into the editing and delivery of making a video and will you get results?
Over the last decade the world has watched online platforms slowly but surely completely take over. 15 years ago Live television and radio were at the forefront of entertainment, if you wanted to watch anything or gain any relevant information they would be the places you would go. However, things have changed dramatically over the 2010s to the point now in the year 2020 the future of radio and television does not look bright. 6 out of 10 people prefer online platforms to television.
Brands reach out to influencers and negotiate with money, products, exposure. The influencers will typically advertise these products on their social media feed. But there’s a way to dispose of the negotiations altogether, while still promoting products the influencer love…
Without a doubt, there will be a huge number of changes to life as we know it after lockdown is officially over. People have been starved of normal everyday things that they may have taken for granted pre lockdown. People have naturally turned to social media more because of the inability to do other things in which they enjoy. Will people use social media less after lockdown? Or will they use it more
Lockdown has been a tough lesson for the whole world. All this free time and isolation has led naturally to a lot of self-reflection. A large majority of people have tried their hardest to better themselves during this time whether it be through losing weight or trying to become more knowledgeable through reading more books.
In the year 2020, it is impossible to scroll through Instagram without it being saturated with ads promoted by social influencers. But is there a way to tell whether they genuinely like this product, or is it driven by money and sales?
Towards the end of 2016 Instagram introduced a “live feature” in which a person could broadcast a live video from their profile. It was instantly a hit with users as they were able to host live Q&As with their friends and even do joint live streams. For the average Instagram user with a normal following, live streams are just a way in having some fun with friends to maybe pass the time. However, for influencers, it holds a great open opportunity for them to directly interact with their fan base/ followers.
YouTube is the second most used search engine in the world right behind Google. YouTube is not simply a website, it is a search engine. It gathers a staggering 3 billion searches per month, in comparison that is more than Bing, Yahoo, AOL and Ask.com combined! Since Google owns YouTube, video content uploaded on the platform ranks really well on Google, the number 1 search engine in the world.
IGTV is an app that can be used alone or within Instagram. It's basically Instagram's answer to YouTube in that it's designed for the mobile-optimised viewing of longer videos. Anyone can start up their own IGTV channel and share videos that are up to an hour-long. The main big difference between IGTV and Instagram Stories is the duration of the videos, IGTV can be minutes and up to an hour while stories are seconds.